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7 Selling Secrets

7 Selling Secrets


Selling Secret #1: Pricing it right

Find out what your home is worth but fight the temptation to overprice it, even in the current sellers market. Your home price will either drive buyers to your competition or their list price will be driving buyers to yours. Remember, list price is simply a "marketing number" not the price that your home is going to sell for. The price your home sells for will be determined by the current demand and strong negotiations, often resulting in sales above the list price. Overpricing most often results in a lower net sale price versus listing at the right marketing number to begin with.



Selling Secret #2: The first impression is the only impression

No matter how good the interior of your home looks, buyers have already judged your home before they walk through the door. You never have a second chance to make a first impression. It’s important to make people feel warm, welcome and safe as they approach the house. Spruce up your home’s exterior with inexpensive shrubs and brightly colored flowers. You can typically get a 100-percent return on the money you put into your home’s curb appeal.


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